Privacy Policy

1. Introduction Welcome to Dala Photo Art. We are committed to protecting your privacy and ensuring transparency regarding how we collect, use, and safeguard your personal data. This Privacy Policy outlines the types of personal data we collect, the purposes of processing, your rights, and how we comply with Swedish and European data protection laws, including the General Data Protection Regulation (GDPR).

2. Data Controller Contact Information Dala Photo Art, operated by Storytime Productions in Dalarna, is the controller of your personal data. If you have any questions or requests regarding your personal data, you can contact us:

  • Company Name: Storytime Productions in Dalarna

  • Website: dalaphotoart.se

  • Email: info@dalaphotoart.se

  • Address: Tornvägen 18, 790 26 Enviken, Sweden

3. What Personal Data We Collect We collect different types of personal data, including but not limited to:

  • Contact Information: Name, email, phone number, and address.

  • Account Details: Username, password, and preferences.

  • Transaction Data: Purchase history, payment information, order fulfillment.

  • Technical Data: IP address, browser type, operating system, and website usage data.

  • Communication Data: Correspondence through email, chat, or customer service inquiries.

4. Purpose and Legal Basis for Processing We process your personal data for the following reasons:

  • Account Management: To create and maintain your account (Legal Basis: Contractual Necessity).

  • Order Processing: To handle and deliver your orders (Legal Basis: Contractual Necessity).

  • Customer Support: To respond to inquiries and provide assistance (Legal Basis: Legitimate Interest).

  • Marketing and Communication: To send newsletters and promotional content with your consent (Legal Basis: Consent).

  • Legal Compliance: To comply with legal obligations, such as tax and accounting requirements (Legal Basis: Legal Obligation).

  • Website Improvement & Security: To analyze usage patterns and improve security (Legal Basis: Legitimate Interest).

5. Data Retention Your personal data will be retained only as long as necessary for the purposes outlined in this policy. Retention periods include:

  • Account data: Until your account is deleted.

  • Transaction records: Up to 7 years (as required by tax laws).

  • Marketing data: Until you withdraw consent.

  • Customer service inquiries: Up to 2 years after resolution.

6. Who We Share Your Data With We may share your personal data with:

  • Service Providers: Payment processors, shipping companies, and IT service providers under strict confidentiality agreements.

  • Legal Authorities: When required by law, such as tax authorities or regulatory agencies.

  • Business Transfers: In case of mergers or acquisitions, your data may be transferred to the new entity.

7. International Data Transfers We primarily store data within the EU/EEA. If data is transferred outside the EU, we ensure appropriate safeguards such as:

  • Standard contractual clauses approved by the European Commission.

  • Adequate protection levels in the receiving country.

  • Your explicit consent when necessary.

8. Your Rights Under GDPR Under GDPR, you have the following rights regarding your personal data:

  • Right to Access: Request a copy of the data we hold about you.

  • Right to Rectification: Correct inaccurate or incomplete data.

  • Right to Erasure: Request deletion of your personal data under certain conditions.

  • Right to Restrict Processing: Limit how we use your data.

  • Right to Object: Object to data processing based on legitimate interests or direct marketing.

  • Right to Data Portability: Receive your data in a structured format and transfer it to another service provider.

  • Right to Withdraw Consent: Withdraw consent at any time for data processed based on consent.

  • Right to Lodge a Complaint: File a complaint with the Swedish Data Protection Authority (IMY) if you believe your rights are violated. Contact IMY at imy.se.

9. Automated Decision-Making and Profiling We do not engage in automated decision-making or profiling that significantly affects users. If this changes in the future, we will update this Privacy Policy accordingly.

10. Cookies and Tracking Technologies We use cookies and similar technologies to improve your browsing experience. You can manage your cookie settings through your browser or our website.

11. Changes to This Privacy Policy We may update this policy periodically to reflect changes in our services or legal requirements. The latest version will always be available on our website.

12. Contact Us If you have any questions or concerns about this Privacy Policy, contact us at info@dalaphotoart.se.